Introducing the Purpose Pursuit App
There's a Smarter Way to Navigate What Comes Next
Because knowing your teen's strengths is just the beginning. Now they get the full roadmap — the skills, the colleges, the scholarships, the career paths, the plan that's actually built around them.
You asked. We answered.
“The aptitude results were incredibly helpful… but we still had to figure everything else out.”
So, we built the everything else.
Introducing the Purpose Pursuit App
This isn't a one-time assessment or a collection of disconnected tools. It's a guided experience that walks families from sophomore year of high school all the way through sophomore year of college — from insight, to confident decisions, to an actual plan.
It grows with your student as they make real decisions about their future.
App
Features
✅ New & improved talent & purpose assessment
✅ Skill development center
✅ College, scholarship & career search engine
✅ Custom roadmaps, calendars & study skills plans
✅ Workforce readiness tools
✅ Cost & ROI calculators
Inside the App, Your Teen Will:
✅ Discover their natural talents and how they're wired to succeed
✅ Clarify their interests, values, and ideal work environment
✅ Get career matches rooted in talent, purpose, and wellbeing — not just job titles
✅ Research only the paths that truly fit — no more overwhelm
✅ Compare college options and alternatives, with real cost and ROI built in
✅ Find & Track scholarships, deadlines, and planning all in one place
✅ Build their resume, skills, and workforce readiness over time
And both parents and teens have access — so instead of stress-filled conversations, you're working from the same page.
Become a Founding Family Today
Only 20 Founding Family spots. One price. Never offered again.
👥 Ages 14+ · 🔒 $147 pilot pricing
New to Purpose Pursuit?
Welcome — we’re glad you’re here. If you're wondering what your teen is supposed to do after high school or completely overwhelmed by the entire process — you're in the right place.
We're Beth Muir and Roni Townsend, and with 30+ years of combined experience and hundreds of families served, we've built a proven path to clarity.
Beth Muir
Founder, Co-Owner, Chief Visionary Officer
Five years ago, Beth walked away from a career in Financial Aid — not because she stopped caring, but because she cared too much. She watched students make life-altering financial decisions without the right tools or a clear picture of what it would all cost. She'd felt that burden herself as a teen.
Roni Townsend
Co-Owner, Chief Operations Officer
Roni saw the other side of it. As a therapist, she worked with burned out clients struggling with their mental health — many of them tracing it back to college and career paths that were never the right fit to begin with.
One of them wanted to get ahead of the problem. The other wanted to stop treating the symptoms.
So they built something that does both.
It starts with your teen — how they think, what motivates them, where they naturally thrive. From that foundation, the right career directions and education pathways start to make a lot more sense.
Less guessing. More confidence. A plan that's actually built around them.
How is this different from traditional career tools?
Most career platforms open with one question: "What do you want to be?"
But a lot of teens aren't there yet — and that's completely normal.
Traditional tools hand students a long list of careers, lean on interests that shift all the time, and leave families to figure out the rest on their own. Take the assessment once, get a report, good luck.
We start with how your teen is wired. Then we build outward.
We connect their natural strengths to real-world pathways, help evaluate education options through both fit and financial impact, and give them tools they'll keep using as they grow. In fact, we encourage teens to retest every year — because unlike most platforms, we know the brain can grow and change, and your teen's roadmap should reflect that.
This isn't about matching them to a single job title. It's about helping them understand themselves well enough to navigate school, career, and life with confidence.
What's Included for
Founding Families?
Your 12 months of full app access includes everything your teen needs to go from uncertain to confident.
Founding Families Will Get...
✅ Talent assessment + personalized profile
✅ Career and pathway exploration
✅ Planning tools for education, scholarships, and timelines
✅ Parent + teen dashboards
✅ Two private 1-on-1 coaching sessions
About Your Coaching Sessions
Both sessions are designed to get your family moving fast — understanding your teen's assessment results, narrowing focus, building your first action plan, and learning how to make the most of the app. To help you gain early traction, both sessions must be scheduled and completed by June 1st. App access continues for the full 12 months.
Is this right for us?
This is the right fit if you're looking for a guided experience — not someone to do it all for you.
It's especially for families who:
✅ Want clarity and an actual plan
✅ Feel overwhelmed by too many options
✅ Want to avoid costly education mistakes
✅ Are open to exploring multiple pathways
✅ Are ready to engage in the process and share feedback along the way
If that sounds like you — you're exactly who we built this for.
Got Questions? We've Got Answers!
The app is the next evolution — taking families beyond insight into ongoing guidance and planning. Private workshops can still be requested for groups of 10 or more teens.
Most families spend 1–2 hours per week early on, then use it as needed. There will be new monthly workshops uploaded and live Q&A opportunities.
No. We support traditional college, trades, certifications, self-led education, and alternative pathways. Our goal is for each person to find their own unique path.
The results can help validate that direction and build a smart, organized plan around it. If the results indicate that the pathway is not the best fit, the app includes Learning Pathways to help narrow down areas of improvement and growth.
Founding Families will receive a forever discount when we transition to monthly subscription models. The app is designed to support teens from the years of Sophomore in high school to Sophomore in college. As the 12 months access nears expiration, you will receive emails about setting up your monthly subscription.
Built to Equip Students for the Real Decisions Ahead.
Purpose Pursuit gives families the clarity, structure, and tools to make thoughtful decisions without the stress, guesswork, or endless searching.
Join as a Founding Family and get started today.
🔹 Ages 14+
🎯 Founding Families spots are limited to 20 teens.
Real clarity. Real Results.
175+ Kansas City families have already found clarity through The Purpose Pursuit.
"We learned more during this workshop than the last year of therapy. I finally understand him and how he's wired."
Jenna
Parent
"My talents and going into detail on why my brain works the way it does was very reassuring in why I am the way I am."
Sylvie
16
"This showed me that my talents were there all along. I just needed someone to show me."
Sarah
15
Programs
